Kevin Kermes - Job Coach - and How Marketing Principles for Searching for a Job Can Be Applied to Starting Your Own Business

Kevin Kermes is a renowned job coach who adopts both old fashioned and new, cutting edge methods. He ditches job boards only using them to size up where companies may be hiring, i.e. what projects are on the horizon. You as the proactive job searcher must choose what companies and roles are really of interest to you. Then you do some digging through LinkedIn focusing on C-Level executives. You do some nifty tricks to find email addresses. Then the real work comes - writing a thoughtful cover letter based on some hard research on the company you are interested in. Not easy! Then you send the cover letter and resume via email and later by actual US Post! Then you follow up with a call later on or an email.

I believe these very same principles can be used to find interested investors and potential clients for your new business. You have to create some spreadsheets where you track your contacts - your pipeline. Furthermore, get active blogging. The visibility from this creates a "buzz" as a subject matter expert (SME).