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When marketing a new business, the goal is to attract interest amongst the center of influence in the field your product or service belongs to. The easiest way to do this is to search on your product or service offering on The Internet and look for active blogs. Follow the threads and take some time to come up to speed with the conversations therein. Note the names of the principal contributors and, where possible, look these people up on LinkedIn. Build a list of center of influence players and then begin part two of the strategy.

Part two is to start commenting on blogs where appropriate and start becoming a trusted member of the conversation. This is not an insincere effort but a willingness to engage and share with experts and players in the niche you are interested in. Consider it an informational interview.

Eventually, it is OK to reference your own home web site and mention your solution. All this has to be done with respect to the Blog's guidelines. The basic point is you want to position yourself as an expert.

Dejection and Rejection

My partner felt especially discouraged when our lead into Health Care canceled our presentation. It is human nature to hope that the moment of relief is finally here. Really, my partner is a very persistent person and I had to echo back to her her own words that to win one must be numbingly persistent. Once you lose the fire in your belly, the venture will fail.

So, today I managed to get the presentation rescheduled, filled out a patent application form for review by a patent lawyer, and starting to rethink my approach. Maybe I should build the working model for presentations myself - code it in Java. I can save a lot of costs that way but then I have to do that a 100% and I have a family to feed. This is called living on vapors.