Wednesday, February 17, 2010

Switching Gears - Consulting to Businesses With Specific Short Term Needs

At this point in time economists say the economy is improving. However, unemployment is still very high. Unemployment is a lagging indicator but to have wage deflation combined with ongoing higher levels of unemployment demonstrates the huge shift downwards for the middle class.

So, if high unemployment is here to stay it really is best to have a "Plan B". What specialized service(s) can you provide that will employers will be willing to pay a premium for and for which there will always be a demand?

Check out The Google Search Based Keyword Tool: http://www.google.com/sktool/#. Select the find keywords button. Enter in "consultant". To the left you will see a panel of different types of consultants separated into categories. You can see from the main section on the right what consulting niches are in demand. Also, you can quickly visit website's related to each category.

Ask yourself which of these consulting types serve short-term, potentially critical business or client needs? Once you have targeted a niche, study up on it and consider how to market yourself via personal branding on line.